product design
product design

Enabling a start up to scale
on a foundation of trust

Enabling a start up to scale
on a foundation of trust

Enabling a start up to scale on a foundation of trust

A startup health coach

A startup health coach

A startup health coach

had a good process for supporting and communicating with their clients, but needed a way to scale a highly
personal and relationship-based business.

had a good process for supporting and communicating with their clients, but needed a way to scale a highly personal and relationship-based business.

had a good process for supporting and communicating with their clients, but needed a way to scale a highly personal and relationship-based business.

Objective

Objective

Objective

Merge in-synch consultation with asynchronous
chat and embed simple workflow management
into a mobile application. 

Merge in-synch consultation with asynchronous
chat and embed simple workflow management
into a mobile application. 

Merge in-synch consultation with asynchronous chat and embed simple workflow management
into a mobile application. 

Methods

Methods

We spent two co-working sessions
to document the Sweet Pea
communication flows.

Their current process and client
behaviors gave us structure for
the application.

We spent two co-working sessions
to document the Sweet Pea
communication flows.

Their current process and client
behaviors gave us structure for
the application.

Methods

We spent two co-working sessions to document the Sweet Pea communication flows.

Their current process and client behaviors gave us structure for the application.

Key Concept

Key Concept

Key Concept

Augment SweetPea’s human-focused business with a mobile application that extends the conversation between coach and client.

Augment SweetPea’s human-focused business with a mobile application that extends the conversation between coach and client.

Augment SweetPea’s human-focused business with a mobile application that extends the conversation between coach and client.

Results

Results

Results

Maintained trust
Maintained trust
Maintained trust

Create distinct voices in the app and make it clear who is speaking.

Create distinct voices in the app and make it clear who is speaking.

Create distinct voices in the app and make it clear who is speaking.

Reduced friction and overhead
Reduced friction and overhead
Reduced friction and overhead

Strip down the app architecture to two categories: Chat and Steps.

Strip down the app architecture to two categories: Chat and Steps.

Strip down the app architecture to two categories: Chat and Steps.

Added automation to scale business
Added automation to scale business
Added automation to scale business

Establish design patterns that automate workflows and nudge clients and coaches to engage.

Establish design patterns that automate workflows and nudge clients and coaches to engage.

Establish design patterns that automate workflows and nudge clients and coaches to engage.