Upfront Summary:

• Avoid wasting time on unwanted features with feature prioritization.

• Stay focused on your customers, not your competitors.

• Stand out with a unique value proposition, not just feature parity.

• Enhance user satisfaction by prioritizing communication, expectation setting, and timely feature shipment.

• Gain better insights by formalizing your customer interviews.

• Prioritize effectively with our New Features Prioritizer checklist.

  
  

Your users' priorities should be your top priorities.

Customers' Needs x Business Priorities

Most businesses prioritize their own needs, like team size and resources. But it's important to remember that businesses are here to serve customers. You need to pay attention to what your customers need and want. That way, you can create products that make a real difference in their lives.

The MVP Mindset

Companies make the mistake of focusing on features that no one wants. This could be because of technical limitations, personal preferences, or marketing strategies. As a result, they may forget what their customers really need.

When releasing a minimum viable product (MVP), you should focus on the most basic things that will make your customers' lives better instead of fancy or unnecessary features. Customers prefer simple, effective, and easy-to-use solutions.

Customer Needs Over Competition

To avoid wasting time and resources on unimportant features, consider these recommendations:

• Don't focus too much on your competition. Just because they do something doesn't mean it works or is what users want.

• To stay competitive, it's good to have similar features as your competitors. But make sure your value proposition stands out and is not exactly the same as theirs.

• Don't copy your competitors' features because you don't know the order in which they released them.

• Prioritizing the communication, expectation setting and shipment of features is crucial.

Formal Customer Interviews for Better Feedback

It might be tempting to just talk to a few people and ask for their opinion, but that's not enough to make good decisions. To get helpful feedback from your customers, talk to diverse groups of people, ask them questions in a formal interview and make sure to use the same questions for everyone.

Elevate Your Product Design

Formalize customer interviews to prioritize the right design features.

Need help with prioritizing your features? Let's hop on a free consultation call to help you prioritize more effectively.