Upfront Summary:

• Capture your customers' attention by speaking their language, not your competitors'.

• Make an impact with simple messaging that resonates with your audience.

• Stop losing customers: ditch jargon and buzzwords to clarify your value proposition.

• Simplify communication with tools like Hemingway Editor.

• Boost your engagement by using customers' vocabulary and listening to how they talk

• Stay ahead of the game with your own custom glossary.

Is your messaging for your customers or just your startup peers?

Audience First

Are you obsessing over your competition and neglecting your audience? Many startups make this mistake. It's time to shift your focus and start speaking directly to the people you want to attract.

The Jargon Trap

Around 90% of startups in healthcare and fintech focus their marketing efforts on impressing other similar companies, rather than the people they want to attract - their customers. They get so caught up in trying to outdo each other in terms of tech jargon and buzzwords that their value proposition ends up being unclear to the average person. It's like they're speaking a different language! And as a result, they miss out on potential customers who just want a simple, clear explanation of what the startup can offer them.

Simplify Your Messaging

To improve your startup's communication and help your audience better understand your message, try:

• Using tools like Hemingway Editor to simplify your writing

• Listening to how your customers talk and using their vocabulary

• Creating a directory of industry terms to help your audience understand your product without extra research

Buzzwords Don't Impress

Sometimes startup founders can be overconfident and think that they can impress their audience with fancy jargon and buzzwords, just like big companies do. However, it's more helpful for both the startup and its audience if the messaging is simplified instead of complicated. In fact, it would be awesome if there was a manifesto for startups to sign promising to reduce jargon as much as possible!

Say it Simple

Speak the language of your customers, not your competitors.

Give this a shot - Use Hemingway Editor to grade your website's copy and simplify it to a 5th-grade level. Bring it back to your audience, collect insights, and improve it. Let us know how it goes!