Apr 17, 2023
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2 min
Engage Early, Perfect Later
Engage Early, Perfect Later
How to Sell Products that Aren't Fully Built
How to Sell Products that Aren't Fully Built
Upfront Summary:
Engage customers early to receive transformative feedback
Storyboards are a cheaper alternative to fully-built prototypes
Use storyboards to explain product benefits before completion
Practice and present storyboards to customers for feedback
Consider clickable prototypes instead of fully built products
Storytelling is an essential skill for validating your product
Use our scorecard to rate your storytelling
Early customers crave promise, not perfection.
Engage Customers Early
Are you holding back from talking to customers before your product is fully built? Do you believe that customers won't understand your product without a finished version? Are you afraid that engaging with customers without a complete product will be a waste of time and resources? You are missing out on transformative feedback that could give you a great start.
Sell with Storyboards
Contrary to popular belief, customers don't need a fully functional product before engagement. Instead of waiting until you have a complete product, use a compelling storyboard to explain its benefits. Think about your experience with expensive tools - did you request a demo before seeing the images? Salespeople can work off of images and concepts without a fully built product.
The Art of Pre-launch Communication
To communicate the benefits of your product without a fully built application, consider the following steps:
Create a storyboard providing information that will help customers understand the product's benefits
Practice the storyboard with your team members
Present the storyboard to customers as a rough idea and ask for feedback and insights
Clickable Prototypes over Finished Products
You may feel it doesn't work if customers say 'I need to see something real, I need to play with it.' But, they may just need a clickable prototype - Create one.
You may also think creating a storyboard or clickable prototype is a waste of time and that you might as well build the whole app. The truth is, a storyboard or clickable prototype is cheaper and justifies building the app.
Improve Your Storytelling
Storyboards validate your product efficiently and cost-effectively during early development stages. Let's hop on a free call to assess your storyboard so you know exactly what to improve ↓
Upfront Summary:
Engage customers early to receive transformative feedback
Storyboards are a cheaper alternative to fully-built prototypes
Use storyboards to explain product benefits before completion
Practice and present storyboards to customers for feedback
Consider clickable prototypes instead of fully built products
Storytelling is an essential skill for validating your product
Use our scorecard to rate your storytelling
Early customers crave promise, not perfection.
Engage Customers Early
Are you holding back from talking to customers before your product is fully built? Do you believe that customers won't understand your product without a finished version? Are you afraid that engaging with customers without a complete product will be a waste of time and resources? You are missing out on transformative feedback that could give you a great start.
Sell with Storyboards
Contrary to popular belief, customers don't need a fully functional product before engagement. Instead of waiting until you have a complete product, use a compelling storyboard to explain its benefits. Think about your experience with expensive tools - did you request a demo before seeing the images? Salespeople can work off of images and concepts without a fully built product.
The Art of Pre-launch Communication
To communicate the benefits of your product without a fully built application, consider the following steps:
Create a storyboard providing information that will help customers understand the product's benefits
Practice the storyboard with your team members
Present the storyboard to customers as a rough idea and ask for feedback and insights
Clickable Prototypes over Finished Products
You may feel it doesn't work if customers say 'I need to see something real, I need to play with it.' But, they may just need a clickable prototype - Create one.
You may also think creating a storyboard or clickable prototype is a waste of time and that you might as well build the whole app. The truth is, a storyboard or clickable prototype is cheaper and justifies building the app.
Improve Your Storytelling
Storyboards validate your product efficiently and cost-effectively during early development stages. Let's hop on a free call to assess your storyboard so you know exactly what to improve ↓