Upfront Summary:

• Attract and retain customers by prioritizing their needs, not your own preferences

• Ensure you're on the right track by getting early and frequent customer feedback.

• Enhance usability and user satisfaction by keeping the design simple.

• Provide real value to customers instead of creating a product just for show.

• Succeed by putting the customer first and letting their input guide your design decisions.

• Optimize your approach by measuring your customer-centricity with our quick test.

  
  

Nobody cares about your design aesthetics.

Customer needs > Your vision

Do you want to create a product that people will actually use?

Then forget about trying to make it sexy and appealing like it's a heart piece. Too many businesses get caught up in the way their product looks and forget about the most important element - the customer.

Don't Assume, Ask Customers

It's easy to become so immersed in your own vision and forget about the needs of your customers. You risk alienating your target market and losing out on sales. We've seen it time and time again - entrepreneurs who are so convinced that they know what their customers want, that they forget to actually ask them. If you want to create a product that people will love and use, you need to involve your customers from the very beginning.

Take, for example, a recent client who came to us with a request for an edgy, sci-fi aesthetic for their product. They were so caught up in their own vision that they didn't think to consult with their potential customers and gauge their reactions.

Before anything else, you should pitch your product aesthetics to potential customers and see if they get excited about it. If customers are just as enthusiastic as you are, then it's a good sign that you're on the right track. It's better to know if something isn't working before you invest a lot of time and money into it.

Designing for User Satisfaction

If you're looking to improve your product design decisions, here are tips to keep in mind:

• Don't think of your product as your "baby." Remember, it's a tool for others to use.

• Prioritize the customer's needs and experience over your own preferences and aesthetics.

• Get feedback early and often from your customers to ensure you're on the right track.

• Don't overcomplicate the design. Simplicity often leads to better usability and user satisfaction.

Build products, not Status Symbols

Many people fall into the trap of creating a lifestyle product that's only meant to be shown off. It's easy to get caught up in the idea of having something flashy to impress others, but if you're truly looking to scale and grow your business, it's important to focus on creating a product that provides true functional value to your customers.

Put Customers First

In the end, It's the customers who call the shots on your design. Is your design approach customer-centric? Let's hop on a free call to find out for yourself and see what to improve! ↓