Upfront Summary:

• Effective User interviews need a structured approach

• You need a structured set of questions to see patterns and collective opinions

• Apply the Two-call strategy to distinguish your conversations: casual first, formal next

• Look for collective patterns and pains in your audience

• Optimize your user interviews.

Interviews are not conversations.

Ditch Small Talks
If you're relying on casual conversations to gain deep insights into your users and inform your product decisions, you're missing the mark. User interviews need a structured approach. Chatting with people or having single casual conversations won't cut it.

Structured Questions = Better Insights
Instead, use a series of calls and a structured set of questions to uncover patterns and insights that can inform your product decisions.

The Two-Call Strategy

To gather meaningful data from your audience, we recommend;

• Conducting two calls: The first call is a casual conversation to understand the person and their perspective. The second call is a formal set of questions to gather data.

• Using a structured set of questions: Ask the same set of questions to everyone you interview to see patterns and collective opinions.

• Looking for patterns and insights: Don't make decisions based on one person's opinion. Rather, look for collective patterns and pains in your audience.
  
  

Combine Formality & Connection
Worried that a formal interview might hinder your ability to connect with the person being interviewed? Again, start with a more casual discovery conversation, then follow up with structured questions to gather data.

Align people with products
It's crucial to separate your conversations into two distinct parts.
The first conversation should be about understanding the person and their perspective.
The second conversation is where you align the person with your product by asking structured questions to gather data.

Optimize your User Interviews

Are you confident in your ability to gather insights from your audience?

Let's hop on a free call to evaluate your user interview so you know what to improve! ↓