May 22, 2023
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5 min
Escaping Agency Traps
Escaping Agency Traps
How to avoid being burned by big agencies
How to avoid being burned by big agencies



Upfront Summary
Don't get fooled by big agencies' empty promises and upsells.
Get specialized expertise by seeking out experts that focus on your specific needs.
Hire a generalist in-house expert to oversee third-party vendors and lead you to specialists.
Save time and money by seeking consultancy before committing to an agency.
Take our test to determine if you require expert guidance when working with an agency.
Burned by a big agency? It's time to bounce back better!
All Talk, No Action
Agencies promise to do everything for you, but it's a web of empty promises and upsells. Let's face it - when a company claims to do "everything," they end up doing nothing well. And if you want them to excel in all areas, it'll cost you a fortune. Once you're hooked, they'll try to keep you locked in with more products and services you may not even need.
Go for Specialists
It's best to seek out expertise rather than relying on a generalist agency to do it all. Think of it like going to the doctor: you wouldn't go to a general practitioner for heart surgery. You would rather go to the general practitioner to direct you to a specialist.
Similarly, you would need a "general generalist" inside your company or as a consultant to oversee all the third-party vendors and direct you to the right specialists as needed. By doing so, you can have peace of mind knowing that your company is receiving the specialized attention it deserves.
Insure your Product
Before you seek out third-party vendors, look for vendors who provide consultancy and mentorship for other vendors, or hire an in-house expert who can handle both you and the project. This may seem like an added expense but think of it as an insurance policy for your product. Don't be afraid to ask for guarantees on the consultancy!
Ditch Self-sufficiency
You may think you can handle your project alone, but without the expertise to negotiate or hire vendors, you risk losing money and not reaching your goals. Going to a big agency may seem like the answer, but it can lead to overspending and disappointment.
Find the Right Expertise
Seek consultancy before working with an agency. It will save you tens of thousands of dollars and years of wasted time.
Do you need expert guidance to direct your path when working with your next agency? Let's hop on a free consultation call!
Upfront Summary
Don't get fooled by big agencies' empty promises and upsells.
Get specialized expertise by seeking out experts that focus on your specific needs.
Hire a generalist in-house expert to oversee third-party vendors and lead you to specialists.
Save time and money by seeking consultancy before committing to an agency.
Take our test to determine if you require expert guidance when working with an agency.
Burned by a big agency? It's time to bounce back better!
All Talk, No Action
Agencies promise to do everything for you, but it's a web of empty promises and upsells. Let's face it - when a company claims to do "everything," they end up doing nothing well. And if you want them to excel in all areas, it'll cost you a fortune. Once you're hooked, they'll try to keep you locked in with more products and services you may not even need.
Go for Specialists
It's best to seek out expertise rather than relying on a generalist agency to do it all. Think of it like going to the doctor: you wouldn't go to a general practitioner for heart surgery. You would rather go to the general practitioner to direct you to a specialist.
Similarly, you would need a "general generalist" inside your company or as a consultant to oversee all the third-party vendors and direct you to the right specialists as needed. By doing so, you can have peace of mind knowing that your company is receiving the specialized attention it deserves.
Insure your Product
Before you seek out third-party vendors, look for vendors who provide consultancy and mentorship for other vendors, or hire an in-house expert who can handle both you and the project. This may seem like an added expense but think of it as an insurance policy for your product. Don't be afraid to ask for guarantees on the consultancy!
Ditch Self-sufficiency
You may think you can handle your project alone, but without the expertise to negotiate or hire vendors, you risk losing money and not reaching your goals. Going to a big agency may seem like the answer, but it can lead to overspending and disappointment.
Find the Right Expertise
Seek consultancy before working with an agency. It will save you tens of thousands of dollars and years of wasted time.